The making of the new local newspaper Iasi Plus was a complex process in which was included a local and national market analysis, a careful documentation in the international press and in the most successful solutions for the building a useful publication, easy to read in a friendly and attractive manner both in hard and online environment.

The first step was the creation of visual identity and graphic style. The implemented style is strong, with a high visibility and memorability. The newspaper layout was made on the tabloid format, with short news and articles, reach in photos. The objective of this newspaper was to can be read in maximum 30 minutes everywhere in town.

The online platform allows the full structural configuration and the information management of the newspaper, both in which concerns the content and the categories and the subcategories. The platform has integrated a multimedia system, a newsletter, a SEO system, a high-tech crawling system for the national press magazine and others configurable sets which offers to Iasi Plus newspaper the capacity of a unique online presence in Iasi.

Media Factory is a Romanian company, with the center in Iasi, witch activates in domains of branding, interactive design and strategic consultation in communication. Among Media Factory’s customers are Bosch Appliances, Siemens Appliances, E.ON Moldova, Antibiotics Iasi, Future Group Israel – Green Park Iasi, Radio Iasi, ATOP Romania, The Chamber of Commerce and Industry of Romania, The Quotidian Iasi Plus, Racova Group, Remar Pascani, Ermes Holding (Era Shopping Park Iasi), Omilos Group (Era Shopping Park Oradea), Fiterman Pharma, Marka Supermarket, Halewood Wine Cellars and many others.