Racova Group decided to build an Irish pub inside of the Racova Hotel from Vaslui, using the Guinness pubs system; pubs which are very appreciated on international level. Media Factory took the job to build the visual identity, the communication system, certain elements of environmental branding and the packaging for the wine of the house.

The creation process stated with defining the visual identity which received as a symbol one of the most famous Irish object, present even on the Ireland’s official blazon: the harp. The logotype borrows the treats of Gothic fonts used starting with the Medieval Era on the territory of nowadays Ireland, family of fonts, which together with the decorative elements that sustain and fit the symbol, is the exponent of traditional Irish pubs culture.

The side elements bring back to the fore the atmosphere of the ‘30s in Dublin. The menu is under the form of an old Irish newspaper, which describe delicious the products from every section and the atmosphere of the pub.

Media Factory succeeded perfectly to put in advantage the Guinness Irish Pub, highlighting the most important elements which create the visual and environmental atmosphere.
 
The Racova Group Vaslui occupy an impressive position in the business environment in Romania, being composed of 11 companies with private capital that have activities varied in the following areas: agriculture, food industry, trade, tourism and services.

Media Factory is a Romanian company, with the center in Iasi, witch activates in domains of branding, interactive design and strategic consultation in communication. Among Media Factory’s customers are Bosch Appliances, Siemens Appliances, E.ON Moldova, Antibiotics Iasi, Future Group Israel - Green Park Iasi, Radio Iasi, ATOP Romania, The Chamber of Commerce and Industry of Romania, The Quotidian Iasi Plus, Racova Group, Remar Pascani, Ermes Holding (Era Shopping Park Iasi), Omilos Group (Era Shopping Park Oradea), Fiterman Pharma, Marka Supermarket, Halewood Wine Cellars and many others.