Media Factory has been chosen to manage the account of Ilvas dairy producer company, one of the most important players on diary market in the Moldova Region.

The agency sustained the entrance of this producer into the UHT segment through creating and developing of the print & packaging for the new product made by Ilvas: the UHT Vio milk at 1l carton bottle.

The documentation at international level regarding the packaging solutions, comparative analysis of products from the market, documentation and print standards applying for Tetra Pack packing was followed by proposals and of the final print chose of product’s packaging: milk with 1,5% and 3,5% fat.

For the developing of the packaging design, the coordinates necessary for the positive and easy to notice positioning on the stand were taken into consideration. The colors are bright, pastel, on a predominantly white background, keeping the chromatic scale imposed by the milk category. Descriptive plant and floral elements create visual attractiveness, adding more effect to the area of emotional memorability.

The campaign started in the last part of the month July 2009 main purpose being the launching of this new product, and secondary the popularization of the brand and  company’s products among Romanian families. The entire campaign "Delicious Meals With Vio Dairies Products Three Times Per Day" was developed by Media Factory. The development of this campaign was assigned in totality to Media Factory Agency: creation, ATL, BTL, PR and media.

In the campaign of sustaining and popularization of the entire VIO brand, Media Factory included the online communication, making the interactive design for www.ilvas.ro. Media Factory made for this site a unique design at this time in this segment of the market and a information management module which offer the possibility of upgrade and configure the entire site, the administrator having a real tool and a online resource able to bring him real benefits.

The campaign was performed concomitant in 6 counties: Vaslui, Iasi, Galati, Braila, Bacau and Neamt both in the retail network and in the neighborhood shops. For this step of the campaign Media Factory analyzed the market and built the strategy on the online medium, written press, outdoor and indoor making the elements included in campaign: interactive banners, articles, news press models, trams visual, city lighting, bus shelters, auto parks, rack’s wobblers, tasting racks, posters for shops, ways of signaling the retail network, mini cookery book, media buying and media planning.

With a segment of customers more special: the mothers and the children, the UHT milk is a modern milk produced through a ingenious method: the milk is exposed at a temperature over 130 degrees (on Celsius Scale) for a period from 2 to 4 seconds and then is brought back to the chamber temperature in a very short time. This pasteurization at high temperature destroy the harmful microorganisms, but it keeps in a proportion of over 90% the nutritive properties.

Unlike the home boiled milk the milk UHT don’t modify its taste, consistence or nutritive value ant the entire process of pasteurization take place in a sterile environment.

Media Factory is a Romanian company, with the center in Iasi, witch activates in domains of branding, interactive design and strategic consultation in communication. Among Media Factory’s customers are Bosch Appliances, Siemens Appliances, E.ON Moldova, Antibiotics Iasi, Future Group Israel - Green Park, Radio Iasi, ATOP Romania, The Chamber of Commerce and Industry of Romania, The Quotidian Iasi Plus, Racova Group, Remar Pascani, Ermes Holding (Era Shopping Park Iasi), Omilos Group (Era Shopping Park Oradea), Fiterman Pharma, Marka Supermarket, Halewood Wine Cellars and many others.