Media Factory was the main partner and co-organizer with the Close to You Foundation at the organizing The Biggest Human Bow in the World, as a symbol of solidarity for the persons infected and affected by HIV/SIDA, event which was submitted to Guinness World Records approval.
 
The event took place on 11th December 2009 in front of the Culture Palace from Iasi and had the sustainment of 140 partners.

Media Factory sustained this project Pro Bono and accomplished the entire package of communication: visual identity, communication strategy, website, print & packaging and brand management.

The visual identity has in its center o strong emotion symbol: the help gesture started from heart and offered unconditional. The human silhouette from inside the heart talks about the opening we must have to close ones and to the suffering people with disabilities and socially marginalized. The helping hand of the human silhouette is a symbol of mutual help.

The communication campaign was built on three segments:
1. the establishing of a Charity Shop in partnership with Iulius Mall and its communication on market;
2. online campaign through the site www.fundaumana.ro (were adhesions can be updated and donations made, by buying pixels), www.1decembrie.eu and through the banners, advertorials and newsletters campaign;
3. making of the biggest human bow, as a solidarity sign for the patients infected with HIV/SIDA and for the dead victims because infecting with this horrible virus.

Media Factory was the main partner of "Open Your Heart! I’m Just Like You!" project, winning the award "The Sponsor of the Year 2009" at the gale of volunteering organized by the Bethany Foundation and by the City Hall of Iasi.

Close to You Foundation is a non-governmental organization, founded in March 2002 by Holt International Children's Services, financed by USAID. CTU has taken over the staff and HIV programs conducted in Romania by Holt in 1992. The founding of Close to You  Foundation came in as response to the need to diversify the existing services in  HIV/AIDS. CTU has the national headquarter in Iasi and branches in Constanta  and Targu Mures.

Media Factory is a Romanian company, with the center in Iasi, witch activates in domains of branding, interactive design and strategic consultation in communication. Among Media Factory’s customers are Bosch Appliances, Siemens Appliances, E.ON Moldova, Antibiotics Iasi, Future Group Israel – Green Park Iasi, Radio Iasi, ATOP Romania, The Chamber of Commerce and Industry of Romania, The Quotidian Iasi Plus, Racova Group, Remar Pascani, Ermes Holding (Era Shopping Park Iasi), Omilos Group (Era Shopping Park Oradea), Fiterman Pharma, Marka Supermarket, Halewood Wine Cellars and many others.