The need of "all you need in a single place" shopping remarked on the Romanian market determined the players from the supermarkets market to build important strategic moves. Adicost, one of the most biggest providers of alimentary products from North of Romania decided to invest in a supermarkets chain who will serve the residents of 6 counties.

Media Factory started the construction of this new brand from scrap: brand strategy, verbal identity, visual identity, collateral elements, design for the monthly shopping magazine, retail design, fleet design, signalistics, web design & programming.

After a complex process of studies and analysis of the commercial flux and of the merchandising elements, Media Factory realized a modern, friendly fresh and dynamic space, highlighting itself through a unique personality in the class of supermarkets who activates in Romania.

Adicost is a Romanian company focused on the distribution of food, domain where is one of the market leaders in the North East of Romania.

Media Factory is a Romanian company, with the center in Iasi, witch activates in domains of branding, interactive design and strategic consultation in communication. Among Media Factory’s customers are Bosch Appliances, Siemens Appliances, E.ON Moldova, Antibiotics Iasi, Future Group Israel – Green Park Iasi, Radio Iasi, ATOP Romania, The Chamber of Commerce and Industry of Romania, The Quotidian Iasi Plus, Racova Group, Remar Pascani, Ermes Holding (Era Shopping Park Iasi), Omilos Group (Era Shopping Park Oradea), Fiterman Pharma, Marka Supermarket, Halewood Wine Cellars and many others.