“6 per year offers you more” is a communication campaign of E.ON Moldova for the popularization of the new concept and system for the billing if electric energy.

Media Factory participated at the qualitative research of E.ON's target audience regarding their perception in visual global communication of the new charging system which was following to be implemented and regarding the impact of visual and verbal identity of the campaign. In addition, Media Factory defined the company concept and made the design for the communication materials for the campaign "6 Per Year Offers You More".
 
The objectives of this campaign were: the popularization and informing about the new E.ON charging system and the increase of its positive notoriety among the target audiences.

The campaign "6 Per Year Offers You More" was at the base of a new communication style, succeeding the disruption of Electrica’s old company style, stressing the main elements of E-ON brand strategy: integrity, trust, courage and mutual respect.

E.ON is one of the largest private company in the world from the energy domain. E.ON Moldova’s mainly activity is the distribution and the supply of electricity, providing quality services to over 1.3 million customers, 93% of them households and the rest  economic agents and institutions.

Media Factory is a Romanian company, with the center in Iasi, witch activates in domains of branding, interactive design and strategic consultation in communication. Among Media Factory’s customers are Bosch Appliances, Siemens Appliances, E.ON Moldova, Antibiotics Iasi, Future Group Israel – Green Park Iasi, Radio Iasi, ATOP Romania, The Chamber of Commerce and Industry of Romania, The Quotidian Iasi Plus, Racova Group, Remar Pascani, Ermes Holding (Era Shopping Park Iasi), Omilos Group (Era Shopping Park Oradea), Fiterman Pharma, Marka Supermarket, Halewood Wine Cellars and many others.