Siemens Home Appliances – a new online image for Romania
Founded in 1967 as a join venture of the companies Robert Bosch GmbH from Stuttgart and Siemens AG from Munich, The BSH concern offers a large range of large and small household appliances, as well and technical solutions. In the last ten years, BSH group has grown spectacularly from 13 production locations in 3 countries, it developing now to 43 factories in 14 countries in Europe, U.S., Latin America and Asia. Operating an extensive international network of sales and service, the concern includes nowadays over 70 companies in 43 countries with over 39,000 employees. The headquarter of the corporation is in Munich.
BSH Home Appliances was founded in 1999 and its main activity is the import and the distribution in Romania of household appliances under the brand name Bosch and Siemens, and providing after sales warranty service and warranty for appliances. Product range includes refrigerators, cooking machines, washing machines and dryers, dishwashers, vacuum cleaners, kitchen robots, percolators and many other household electric appliances, which had succeeded in a short time to impose through quality, reliability and use of the latest technologies in area.
In 2009 Siemens Home Appliances passed through a process of visual refresh, changing the communication style. Media Factory the traditional partner of BSH Romania, received the task to align the new visual style to the new communication standards imposed at global level. In this process was introduced the online communication, on the site www.siemens-home.com/ro. The changing process was complex, the teams of both companies collaborated with success. Media Factory still does the maintenance of this website.
Media Factory is a Romanian company, with headquarter in Iasi, witch activates in domains of branding, interactive design and strategic consultation in communication. Among Media Factory’s customers are Bosch Appliances, Siemens Appliances, E.ON Moldova, Antibiotics Iasi, Future Group Israel - Green Park Iasi, Radio Iasi, ATOP Romania, The Chamber of Commerce and Industry of Romania, The Quotidian Iasi Plus, Racova Group, Remar Pascani, Ermes Holding (Era Shopping Park Iasi), Omilos Group (Era Shopping Park Oradea), Fiterman Pharma, Marka Supermarket, Halewood Wine Cellars and many others.
12 February 2010