As traditional partner for Bosch Electrocasnice since 2008, Media Factory replyed the last challenge launched by Bosch: online campaign concept, online banners and campaign site, everything being realized according with the global communication standards used by German concern.

The online campaign focuses on design and the innovator qualities of Bosch products, communicating the message “Perfect in bucatarie” in an ingenious formula: it’s easier to present what the robot can not do, because the things it can do are very much; it integrate itself perfectly in all household activities from kitchen area.

The interactive website www.perfectinbucatarie.ro emphasizes reliability, quality, innovation and practical solution of the last two products launched on the market: the Reddot Design Award 2010 winner the MCM4 kitchen robot from the STYLINE gamut and Profi Kubixx MCM5529, the only robot from the world who can cut, mince, squeeze the juice, beat and cut in cubes.

Present on the sites in the same field, the “Perfect in bucatarie” campaign addresses both to women and men who love to cook or to purchase something useful for home.

BSH Electrocasnice SRL is a subsidiary company in Romania of BSH Bosch und Siemens Hausgeräte GmbH, a German corporation of multinational activity, with annual turnover in 2007 of over 8.8 billion euros.

Media Factory is a Romanian company, with the center in Iasi, witch activates in domains of branding, interactive design and strategic consultation in communication. Among Media Factory’s customers are Bosch Electrocasnice, Siemens Electrocasnice, E.ON Moldova, Antibiotice Iasi, Future Group Israel - Green Park Iasi, Radio Iasi, ATOP Romania, Camera de Comert si Industrie a Romaniei, Cotidianul Iasi Plus, Grupul Racova, Remar Pascani, Ermes Holding (ERA Shopping Park Iasi), Omilos Oradea (ERA Shopping Park Oradea), Fiterman Pharma, Marka Supermarket, Cramele Halewood si multi altii.