Safe Citizens is an advocacy campaign sponsored by the British Embassy on a draft prepared by the Center for Mediation and Community Security Iasi. The project which was at the basis of this campaign was called "What are our elected do for Iasi’ safety?"

Media Factory built in totality the identity of the company: naming, visual identity, collateral elements of communication, messages copywriting, graphic concept and the design of all material used in campaign.

The objectives of this campaign were: popularization and information of the existence of a free telephonic line where the problems referring to order, safety and public peace can be communicated; popularization of ATOP's address and profile (Territorial Authority for Public Order); to captivate attention of the target groups to problems of order, safety and public peace and to convince them to take part at the thematic meetings from neighborhoods (meetings for gathering of the information and the debating of the hot problems from the area of order and public peace).

The concept made by Media Factory achieves to communicate very easy to all target groups the wanted message. "We wished to escape from the communication norms used in the social campaigns and the transmitted message to have a high impact upon the target groups. We succeeded to formulate a strong visual and verbal message, helping the community to debate very important and hot subjects: the security, the order and the peace in neighborhoods" declared Ciprian Dron - The Manager of Media Factor.

CMSC Iasi is a non-governmental, independent and nonprofit organization, founded in January 2000, member of Soros Open Network Romania. Community Mediation and Security Center supports the development of a community that cares about the safety of its citizens and promote respect and mutual trust among members and institutions.

Media Factory is a Romanian company, with the center in Iasi, witch activates in domains of branding, interactive design and strategic consultation in communication. Among Media Factory’s customers are Bosch Appliances, Siemens Appliances, E.ON Moldova, Antibiotics Iasi, Future Group Israel – Green Park Iasi, Radio Iasi, ATOP Romania, The Chamber of Commerce and Industry of Romania, The Quotidian Iasi Plus, Racova Group, Remar Pascani, Ermes Holding (Era Shopping Park Iasi), Omilos Group (Era Shopping Park Oradea), Fiterman Pharma, Marka Supermarket, Halewood Wine Cellars and many others.