Omnia Consult decided to invest in a new business in the field of organic laundries. In this sense, has acquired the most modern system of organic laundry and decided to open one in Era Shopping Park from Iasi.

Media Factory was chosen to build the new business identity, to define the visual style and Brand ambient made items.

The identity of OmniClean has as symbol a stylized rosette in form of a vortex ring of water drops, with double meaning: 1. cleaning process - and centrifuge system and 2. the communication of specific attributes of OmniClean services: organic, fresh, clean, comfortable, quality.

The logotype is plastic, with modulated lines, suggesting along with the symbol’s green-blue degrade, the delicate cleaning and washing of OmniClean own ecological system. The central system communicates the main attributes of this brand: clean, simple, modern, clean, concretely.

The OmniClean’s visual identity has great power of differentiation, memorability and distinctiveness, managing to be the central bearer of the message in the process of communication to target groups.

The OmniClean website brought an innovator current on the market of ecologic laundries both in terms of design and of new applied system of sales: online orders, taking over of clothes from the customer’s residence and delivering them back. The online innovations wanted to complete the communication of the most modern ecologic laundry from Romania.

Media Factory succeeded in making a website that collocates perfectly the design with the functionality, offering a useful tool for the OmniClean services and products communication and a resource tool for its customers.

The website owns a management platform of the content, a newsletter, an online administration order area and a module for defining and automatically applying discounts.

The finalization of the process of building the OmniClean communication system got concretized through the realization of the environmental branding elements which are present in the marketing space of the services of taking /delivering clothes.

To achieve a good visual impact, for differentiation and memorability, they decided to use a frontal wall of water with bubbles and for a pleasant atmosphere and communication of the ecologic attributes of the system, they fit in a big aquarium in front of the building space. The Space became very friendly and innovative in the field of ecologic laundries.