Representing some important components within the communication campaign, the website and the personalized blog made by Media Factory respect the visual identity of the product and the company rules concerning the visual communication. The website and the blog are manageable through a management platform, all the interface being easy to adapt for various following campaigns. The interactive design pursued that the concept of originality and differentiation personality to function at a maximum level of efficiency in communication.

The therapeutic value of this product must be signalized and transmitted coherently on the market. Media Factory made for ALINAN: the strategy, the concept, the design and the communication campaign. The communicating target imposed by the company was the young mothers, grandparents, the social context of young mothers, physicians and pharmacists. The communication used a mixture of conventional and non-conventional media channels to convey the vital information on the market: the presence in pharmacies through stands with flyers and shelf signaling, in family doctors’ offices and maternities, online (through the product’s site and through forums read by young mothers and sites read by specialized doctors and pharmacists).

The materials have in their center two very nice characters (two bunnies that receive the symptoms of infants and children under 12), who communicate in a jovial and playful style the information about this product. The bunnies are presented during their main activity: playing. The drawings are original and especially conceived for this campaign.