www.markasupermarket.ro transmits, in a virtual personalized space, useful information about the network of supermarkets, corporate data, offers, promotions and delicious recipes. The website has a complex administration module made by Media Factory, with a newsletter that allows the dynamic update in real time.
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‣ Brand Strategy
The need of "all you need in a single place" shopping, remarked on the Romanian market determined the players from the supermarkets market to build important strategic moves. Adicost, one of the biggest providers of alimentary products from North of Romania decided to invest in a chain of supermarkets that will serve the residents of 6 counties.
Media Factory started the construction of this new brand from scrap: brand strategy, verbal identity, visual identity, collateral elements and the design for the monthly shopping magazine, retail design, the conceiving and achieving of design for indoor and outdoor space, signals, prices offers and promotions signaling, webdesign & programming.
The strong and friendly logotype conveys honesty, stability and trust and the red arrow gives dynamism to the brand, symbolizing the orientation to growth and evolution, always in the spirit of serving the customer.
‣ Environmental Branding
Environmental component of branding process: the conceiving and achieving of design for indoor and outdoor space, signals, prices offers and promotions signaling was implemented by Media Factory for 5 locations until the end of 2009 and following to reach up to 16 locations in 2010.
After a complex process of studies and analysis of the commercial flux and of the merchandising elements Media Factory realized a modern, friendly fresh and dynamic space, highlighting itself through a unique personality within the class of supermarkets that activate in Romania.
‣ Print & Packaging
The layout of the monthly magazine of promotions and products is strongly personalized, fresh, clear and with a dynamic standardization of the information.
‣ Verbal Identity
In the process of branding for Adicost company’s new supermarket chain the task of crating a verbal identity for the new brand was a difficult part. MARKA supermarkets appeared as a sum of certain principles and values strong oriented to the customer: a friendly place where you find a wide variety of products and quality services, a space where you do your daily and monthly shopping, a space close to your needs and positioned in proximity of your house. The slogan completes the brand’s name, communicating its essence "Close to you. Every day".
Adicost is a Romanian company focused on the distribution of food, domain where is one of the market leaders in the North East of Romania.
