Dupa lansarea cu succes a noului produs UHT al companiei Ilvas, companiei Media Factory i-a fost incredintata construirea packaging-ului pentru noul iaurt din portofoliul de produse VIO.
Noul produs a preluat linia de design lansata odata cu crearea packaging-ului pentru laptele VIO UHT. Astfel, iaurtul Vio se remarca prin accente colorate vii, luminoase, florale, sugerand savoarea naturala a produsului, dar pastrand in acelasi timp si cromatica specifica domeniului lactate: alb-albastru. Elementele descriptive
vegetale si florale creeaza atractivitate
vizuala, plusand in zona memorabilitatii afective.
ILVAS Vaslui was formed by
taking over the assets of the former Enterprises of Milk
Industrialization. It was built in 1971, transformed in 1991 into a
joint stock company and since 2002 it was acquired by RACOVA Group
Companies.
Main activity of the company is processing and marketing
of milk and dairy products, being the largest milk processing factory in
Vaslui County.
During 2003-2004, the company implemented a
comprehensive project co-financed with SAPARD funds for modernization
and retooling the production capacities, which were aligned to European
standards. Currently, the factory's processing capacity is over 120 000
hl milk per year.
