Close To You Romania Foundation with its partners, by UNAIDS founding, under the slogan Open Your Heart! I am Just Like You! dedicated the day of 1 December to the young people that bring the hope of change in the battle against the discrimination and of preventing the transmission of HIV infection through the promotion of a healthy conduit without any risks.
The visual identity has in its center o strong emotion symbol: the help gesture started from heart and offered unconditional. The human silhouette from inside the heart talks about the opening we must have to close ones and to the suffering people with disabilities and socially marginalized. The helping hand of the human silhouette is a symbol of mutual help.
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‣ Brand Strategy
Media Factory a
sustinut acest proiect pro bono prin realizarea intregului pachet de comunicare:
identitate vizuala, strategie de comunicare, website, print & packaging, management de brand.
‣ Communication campaign
The communication campaign was built on three segments:
1. establishing a Charity Shop in partnership with Iulius Mall Iasi and its communication on market;
2. online campaign through the sites www.fundaumana.ro (were adhesions can be updated and donations made, by buying pixels), www.1decembrie.eu and through the banners, advertorials and newsletters campaign;
3. making the biggest human bow, as a solidarity sign for the patients infected with HIV/AIDS and for the victims of this horrible virus.
Media Factory was the main partner of "Open Your Heart! I’m Just Like You!" project, winning the award "The Sponsor of the Year 2009" at the Volunteering Gala organized by the Bethany Foundation and by the City Hall of Iasi.
‣ Interactive Design
1 Decembrie este ziua mondiala de lupta impotriva HIV. Pentru a
creste impactul si puterea de transmitere atat a mesajelor de sustinere
si solidaritate, cat si a celor de ingrijorare, atentionare si grija
catre populatie,
Fundatia Alaturi de Voi Romania a solicitat
companiei noastre realizarea unui website
www.1decembrie.eu care sa poata fi administrat
intern cu usurinta de catre angajatii fundatiei. Media Factory a
realizat pro bono designul si modulul de administrare a sitului,
incluzand contributia in cadrul proiectului
Deschide-ti inima! Sunt la fel ca tine!
Fundatia Alaturi de Voi Romania impreuna cu partenerii sai, prin
finantare UNAIDS, sub sloganul campaniei nationale Deschide-ti inima!
Sunt la fel ca tine!, a dedicat ziua de 1 Decembrie 2008 tinerilor
care aduc speranta schimbarii in lupta impotriva discriminarii si a
prevenirii transmiterii infectiei cu HIV prin promovarea unui
comportament sanatos, lipsit de riscuri.
