The company Raymond Style Junior decided building a new retail brand targeting the children between 0 and 7 years with products from every area of interest for children except food.
Media Factory built a strong emotional identity around of the ladybug. The ladybug is the symbol of childhood, purity and happiness. Also known as symbol of the spring and bringer of good luck and protection. The symbol itself benefits from a positive reputation and a high recognition in any environment and context. To increase the degree of sympathy the symbol has been humanized, the drawing of wings receiving a shape of heart and the mimics of the face suggests a wag elf. The logo is highly modulate and customized to support the symbol, sweetened with friendly lines, attenuating the contrast of colorful red and white. The colors used (red, black and the background yellow degrade to orange - the colors inside the shop) give warmth and unit to identity, harmonizing the concept, a memorable concept that differentiates itself very well in the competitive environment in Iasi.
