Racova Group decided to build a Irish pub inside of the Racova Hotel from Vaslui, using the Guinness pubs system, pubs very appreciated on international level. Media Factory took the job to build the visual identity, the communication system, certain elements of environmental branding and the packaging for the wine of the house.
The process of creation stated with defining the visual identity which received as a symbol one of the most famous Irish object, present even on the Ireland’s official blazon: the harp. The logotype borrows the treats of Gothic fonts used starting with the Medieval Era on the territory of nowadays Ireland, family of fonts which together with the decorative elements that sustain and fit the symbol is the exponent of traditional Irish pubs culture.
The side elements take us back to the visual atmosphere of Dublin over the ’30s.
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‣ Print & Packaging
Part of the brand identity implementation process, the packaging of Dublin Pub House Wine was made by Media Factory to complete the atmosphere of the old Irish Pubs together with the traditional beer, the whiskey and the well known coffee recipes.
The House Wine benefited of packaging design for three wine assortments: Italian Riesling, Merlot and Royal Feteasca. The packaging design made by Media Factory fits the Dublin Pub’s general communication style, pointing on the most important values of the authentic Irish Pubs: tradition, good taste and quality. This product was made to offer the customers a unique product which can be tasted only in the special atmosphere of the pub.
The menu under the form of an old, Irish newspaper with articles which describe deliciously the products of every section, together with elements of ambient brand made by Media Factory bring back to the fore, the atmosphere of the ‘30s in Dublin.
Dublin Pub is a part of Racova Group Vaslui.
The Racova Group Vaslui occupy an impressive position in the business environment in Romania, being composed of 11 companies with private capital that have activities varied in the following areas: agriculture, food industry, trade, tourism and services.
