Safe Flowers is an annual fundraising event organized by CMSC in partnership with Media Factory and others companies and institutions, who want to support foundation’s projects. The raised founds are dedicated to psychological therapy for the children witness / and victims of extreme domestic violence.
Media Factory made the event’s identity and the communication’s strategy of implementation.
The identity central symbol is the face of a children protected inside of a multicolored flower. The black color of the face signifies the violence terror, the fear, the sadness and the captivity on the territory of anxiety and depression, but the upward orientation of the up looking head to the word safe suggests the believe in the help which will improve his life. The flower, who bear all colors of the rainbow signifies the protection and the emotional positive transfer receive by the children through the art therapy which is one of the project elements developed by CMSC. The rainbow colors distributed on the all flower petals signifies and the multitude of financing sources which can be used for this social-community project in the benefit of children. The event’s Logo suggests the protection of childhood beauty and innocence through maintenance of the hope through the artistic creativity development.
Media Factory succeed to create a identity with strong emotional anchors who ease communicate the purpose of the event and of the project that to help the children found in difficulty and pain.
CMSC Iasi is a non-governmental, independent and nonprofit organization, founded in January 2000, member of Soros Open Network Romania. Centrul de Mediere si Securitate Comunitara (Community Mediation and Security Center) supports the development of a community that cares about the safety of its citizens and promote respect and mutual trust among members and institutions. CMSC Iasi is one of the most notable and powerful foundation of the North - East of Romania, proving repeatedly through its results, that is a strong pillar of civil society and of NGOs' segment from Romania and East Europe.
Media Factory supports CMSC’s efforts, participating at increasing of funds for various social projects and building a reliable system of self-financing on medium and long terms.
Safe Flowers is an annual fundraising event organized by CMSC in partnership with Media Factory and other companies and institutions that want to support foundation’s projects. The funds raised through this event are dedicated to psychological therapy for young witnesses and / or victims of extreme domestic violence.
