The sales strategy of the company TANGO JEWELLERY & ACCESSORIES has as main pillar the sales through a network of distributors and the orders based on catalogues.
The mission of Media Factory was very complex, that of taking and processing over 900 final photos and of making the design of the catalogues (one for the wood products and one for jewelry).
The catalogues offer to Pechora products the perfect ambient of presentation and the appreciation of the most important attributes of the products: the delicacy of details, elements of authentic creativity taken from the folklore of the Russian people, the preciousness of the execution and, more than this, the uniqueness of the visual expressivity.
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‣ Verbal Identity
Pechora defines the complexity of manufactured art products realization process and their beauty which the craftsmanship and traditional artisans ennobles them.
JEWELLERY & ACCESSORIES TANGO Company assigned Media Factory company to create a brand under the dome which to develop a retail network for marketing manufactured art products, medium quality jewelry and premium quality semi precious stones.
The process began with analyzing the opportunity to integrate these products to market and offering a package of advice on communication strategy and future sales of the brand. The next step was making of the verbal identity.
Pechora is the name chosen to represent the new brand, named after the river that springs in the Ural mountains, the area where these art products are made. Pechora defines, at the same time, the main vein of a secular culture, centered on a complex process of making manufactured art products and jewelry products, a process ordered by cultural laws, traditions, folklore and local customs, appropriated and developed in hundreds of years. The choice of this name has led to the acquisition of cultural and traditional values among the main attributes of the products to be commercialized under the Pechora brand.
‣ Visual Identity
Continuing the process of creation and implementation of Pechora brand Media Factory passed to the next step: making of visual identity and of collateral elements of this.
The chosen concept talks about a representative mark for refined products of quality, careful selected and customized in a unique way.
The central symbol of identity is a stylized rose. Although the rose as a symbol has a wide graphic and photographic utilization this concept succeed to be unique and easy differentiate in market through: the refinement of the flower styling and its integration in the logo, word line fluidity, harmonious relationship between form, overwhelming suggestion of very delicate things, fine, elegant, special, the living legend, you can find under this brand name.
Along with the achieving of the new Pechora brand, Media Factory has defined a personalized style of communication, defining visual, graphic and photographic areas.
Pechora is a new brand of TANGO JEWELLERY & ACCESSORIES Company, created by Media Factory. Under The Pechora Brand are sold wood jewelry, pearls, precious and semiprecious stones, produced art, for craft and collection.
