Omnia Consult Company wanted to develop their business and in the area of sweets making and distribution.
Media Factory has been involved in making of the new brand, making step by step: the naming, the visual identity and the brand environment. Following the naming process, it was chosen Goody, a name short, sonorous, strong, suggestive and easy to remember. The construction of this name considered the main characteristic of the delicious manufactured ice-cream and the sensation obtain by tasting it. It’s name contains within both confirming the quality of products and wonder of discovery of great sensations and tastes in every teaspoon.
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‣ Visual Identity
Continuing the process of branding, Media Factory conceived the visual identity for Goody.
The central symbol is a happy cute penguin, glad to help you discover the wonderful types of manufactured ice cream with many great tastes.
The logotype it’s based on a strong font, full of energy and color. The ascendant line of logotype is underlined by the cheerful arc of a circle of the slogan and by three colored circles, suggesting the scoops of ice cream, which complement deliciously the identity.
The warm bright color creates the visual attraction, raising in the area of affective memorability.
‣ Environmental Branding
The final step in the Goody brand implementation was the accomplishment of the elements of environment brand. Working on the visual line and graphic style conceived by Media Factory they succeeded in building an attractive environment which will be visually comfortable and attractive for all the age averages.
Goody is a brand created by Media Factory for Omnia Consult Company. An ice cream factory, a pastry shop and a confectionary laboratory operate under this brand.
