Safe Citizens is an advocacy campaign sponsored by the British Embassy based on a project drawn up by the Center for Mediation and Community Security Iasi. The project on which this campaign relied on was called "What do the people we voted for the safety of Iasi?" and intended to create an effective dialogue between citizens and ATOP Iasi (Territorial Authority for Public Order) regarding: order, safety and peace of the town.

Media Factory built in totality the identity of the company: the name, the visual identity, the collateral elements of communication, the copywriting for the messages, the graphic concept and the design of all material used during for the campaign.

The objectives of this campaign were: popularization and information on the existence of a free telephonic line where problems referring to order, safety and public peace can be communicated; popularization of ATOP‘s address and profile (Territorial Authority for Public Order); to draw the attention of the target groups to problems regarding the order, safety and public peace and to convince them to take part in thematic meetings from neighborhoods (meetings through which they wish to gather information and to discuss on the problems from the area of order and public peace.

The concept made by Media Factory achieves to communicate very easily to all target groups the desired message. "We wish to transcend the barriers of communication used in the social campaigns and the transmitted message to have a high impact upon the target groups. We succeeded in formulating a strong visual and verbal message, helping the community to debate the very important and hot subjects: the security, the order and the peace in the neighborhoods" said Ciprian Dron - The Manager of Media Factory.

Media Factory has built a verbal identity for this campaign with the rhythm of a chanting: name Safe Citizens and slogan Lets collaborate for a safe city !

The concept Safe Citizens defines safety like an attribute which every community must own as a blazon of elected’ interest for development of the community in a peaceful climate and talks about civil society, active and participating citizenship and about consulting the citizens in politic decision-making. Choosing the slogan Lets collaborate for a safe city ! we helped one of the main objectives of the campaign that to raise the citizens participation level in the activities of the community regarding the security and public order.