Under the context of a strong development of shops network, distribution areas and of production, Sofiaman felt the need to refresh the corporate visual style.
Media Factory received the task to analyze and to give the best solutions for Sofiaman brand development.
To confer power, visibility and differentiation the chosen communication solutions are straight, of impact with simple graphic elements of environment. The adopted strategy highlighted the state of comfort, wellness and content highly offered by the Sofiaman products. The grayscale photos underline the positive emotions lived in every moment of the day when you feel the Sofiaman’s house clothes comfort and bring a plus to the visual identity memorability.
The new style created by Media Factory was adopted and in the elaboration of the new rules for indoor design and architecture applied in arranging the Sofiaman shops.
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‣ Print & Packaging
Continuing the development of Sofiaman brand through its new visual style, Media Factory made the incorporated products & communication materials: the bathroom products catalogue, the presentation foldouts, the calendar, the flyers, the press layouts, the promotion posters for shops.
The new communication materials fit the new style made and implemented by Media Factory succeeding in pointing out the attributes and the competitive advantages of the Sofiaman products into a memorable and attractive ambient.
Sofiaman is the market leader in pajamas, basic underwear and house outfits in Romania. The products are made of natural fibers for maximum comfort and durability.
Sofiaman innovates the profile industry, introducing on Romanian market products made from modal, a natural cotton upper fiber, used in Europe in the composition of over 80% products.
