After launching in 2006 one of the first virtual shops from the North-East of Romania with a complex administration system of the customers, orders and products, at the beginning of 2009,
Unique Shop felt the need to refresh the design and to tool up with a newer technological module with many supplementary applications: Multi Level Marketing Module for administration of the agents, customers and workgroups orders; the upgrade of the shopping basket system and of the products presentation module; a module for the combining of the products in customized offers and for total or selective discount depending of the shopping history of one or more customers. The new design supplied a more friendly and charming cloth adapted to the needs in continuous change of the online area
www.unikshop.ro.
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‣ Verbal Identity
The name chosen to define the activity area is sonorous, easy to remember with a powerful impact and can give a qualitative sustainment in the development of the business in future. Unique Shop communicate very well the attributes of the new brand: overflowing energy in making of the offer and services for customers, new products for Romanian market and quality products and services.
‣ Visual Identity
The visual identity folds on the incorporated values, bringing a plus of energy and highlighting itself through a cheerful and worm personality who denotes the joy to buy and have quality stuffs, with a charming and functional design carefully and specially selected. The chosen symbol is a squirrel having an attitude that suggest a continuing invitation to shopping. The squirrel is well known for its energy, vivacity and capacity to rise positive feelings to all who have contact with it. The unique logotype is conceived in the same playful, dynamic, spontaneous and apparently disordered style alike to the squirrel, who bursts in the middle of the logotype with a wide open, happy and naturally gesture sustaining the attitude of active shopping. The corporate colors are black and green, mostly Veronese green. The colors had been chosen to underline the energetic and dynamic character of the brand, which wish to be close to buyer through the attractive atmosphere and rich offer from the online shop.
‣ Print & Packaging
In 2009 Unique Shop developed a sales system of the products through agents (Multi Level Marketing). Media Factory built the online ordering system, reports, benefits and the arborescent network of coordination and tracing.
In addition to the online system, the sales network needed a monthly presentation catalogue for its products and promotions. Media Factory made the sales catalogue design and the standard layout of products presentation in the catalogue.
Unik Shop is a company that activates in online commerce, wholesale and retail areas, and production of stamps.
