Media Factory has been chosen to manage the account of the dairy producer company called
Ilvas, one of the most important players on the diary market in Moldavia.
The agency sustained the entrance of this producer into the UHT segment through creating and developing the print & packaging for the new product launched by Ilvas: The Vio UHT milk / 1 l carton bottle.
The documentation at international level regarding the packaging solutions, the comparative analysis of the products from the market, the documentation and print standards applying for Tetra Pack packaging were followed by the preparation of the proposals and of the final choice of product’s packaging: milk with 1,5% and 3,5% fat.
For the developing of the packaging design, the coordinates necessary for the positive and easy to notice positioning on the stand were taken into consideration. The colors are bright, pastel, on a predominantly white background, keeping the chromatic scale imposed by the milk category. Descriptive plant and floral elements create visual attractiveness, adding more effect to the area of emotional memorability.
ILVAS Vaslui was formed by
taking over the assets of the former Enterprises of Milk
Industrialization. It was built in 1971, transformed in 1991 into a
joint stock company and since 2002 it was acquired by RACOVA Group
Companies.
Main activity of the company is processing and marketing
of milk and dairy products, being the largest milk processing factory in
Vaslui County.
During 2003-2004, the company implemented a
comprehensive project co-financed with SAPARD funds for modernization
and retooling the production capacities, which were aligned to European
standards. Currently, the factory's processing capacity is over 120 000
hl milk per year.
