Within the process of rebranding conducted by Media Factory, the website of the
Close to You Foundation Romania was lined up to the new visual style and to the actual values of the foundation.
www.alaturidevoi.ro is the interface of all the projects and activities of the foundation, becoming very complex as structure and function, being made on a platform built by Media Factory customized for CTU Romania, also including a complex newsletter module.
The design fits perfectly the new implemented communication style having as defining and differentiation elements images with arches of blue energy which signify the opening to the problems of the close ones, the social solidarity, the joy to accept and have friends without conceptual barriers.
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‣ Visual Identity
Media Factory coordinated the process of rebranding of Close to You Romania Foundation, process which materialized through changing the visual identity and the style of communication.
Media Factory restyled and standardized the old symbol. The letter body was simplified gaining a more fluid and stronger line, emphasizing through color and the upward directions Foundation's mission: integration into society and protecting people with disabilities.
‣ Print & Packaging
Media Factory, partner and traditional sponsor of CTU Romania, has performed during 2009 the full communication package for more campaigns of information & sensitization of the wide audience, and of volunteering in different activities of foundation.
Fundatia Alaturi de Voi (Close to You Foundation) is a non-governmental organization, founded in March 2002 by Holt International Children's Services, financed by USAID.
ADV has taken over the staff and HIV programs conducted in Romania by Holt in 1992.
The founding of ADV came in as response to the need to diversify the existing services in HIV / AIDS.
ADV has the national headquarter in Iasi and branches in Constanta and Targu Mures.
