Verbal identity: naming, slogan, nomenclature system.

The construction of a new verbal identity is a complicated and complex process. Seems pretty easy and natural to talk about this, especially when you have successful examples of verbal identities. In fact you must put it together with phonetics, linguistics, psychology and marketing.

The naming is the first step in construction of a identity. Naming means to add instant and intrinsic value to yourself and to your audience.